Become a Leader “The Stories of Success”

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Karsanbhai Patel came from a small town of Gujarat to create "Nirma" detergent powder about three decades ago. He showed Hindustan Unilever and others that an unsatisfied group of people who lived below their radar, wanted cheaper but effective washing powder. Nirma went on to become a legendary success story.

There are many such stories of successful people who became immortal by creating new products and services and transforming the way we live. Incidentally, they became very wealthy too. They spotted an unfulfilled need and offered an innovative and acceptable solution to people. In the process, they took calculated risk and convinced customers why they should buy their solutions.

We may have many Karsanbhais around in different industries and markets. They have the passion to innovate and win. They are the people who do not give up easily and are prepared to work hard and face hardships. They are entrepreneurs, and these qualities reflect the essence of entrepreneurship. Several psychologists, sociologists, economists, and management researchers have given us a list of behavioral attributes of an entrepreneur.

The most essential them among are:

* Passionate about doing something new
* Confident about winning
* Persistent with the idea and actions to accomplish the goal
* Persuasive to win support of others
* Hard working and extracting work from others
* Adaptable to situations
* Team oriented and innovative
* Optimistic and not giving up in the face of difficulties
* Ability to manage risk
* Relevant technical and managerial skills

Explains Sheenu Jain, lecturer, Jaipuria Institute of Management, Jaipur
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